Image via Pup-Tarts.com
Website: Pup-Tarts.com
Instagram:@Pup.tarts


Age is just a number, especially when it comes to doing something that you love. This is a lesson that Annie Peterson, age 18, learned first-hand as the founder of Pup-Tarts, a lovable and healthy handmade dog treat company which prides itself on its list of simple, healthy ingredients, and playful aesthetic, welcoming dog-lovers, dog-owners and all types of canine alike. According to Annie, they’re, “gluten-free, wheat-free, vegan (so no eggs, no milk)” and they contain only 4 simple ingredients. Young, driven and a bonafide #Girlboss, I had the pleasure of sitting down with Annie to learn more about her company and gain insight from someone just dipping their hands into the dog treat biz. Fun, relatable and incredibly earnest, she welcomed me with open arms into the world of entrepreneurship and the highs and lows of running your own business. Through her interview, I learned a few important lessons, which are sure to spur your inner #Girlboss into action.



You need a spark


Whether it’s something you’ve been dreaming about since birth, or you just happen to have a lot of time on your hands, this is the spark that you need to get things done. For Annie, this spark came in the form of a “really competitive” program, for which she needed a little something extra to stay ahead of the game. Based on the previous success of her (at the time) unnamed treats, “I made them for my dog’s best dog friend’s birthday party, “ she hit the drawing board and (pun intended) got to cooking.

It’s all in the details…


“Presentation is really big in the dog treat business because obviously the dog owner is not going to know what it tastes like, it’s all about how it looks,” declares Annie. So, she’s gotten to work, whipping up different batches and ensuring that the treat’s staple dog-friendly icing is to her liking. “Once I’ve improved that and once I feel more comfortable about where the icing’s at, I’m going to go back to the retailers," she assures me.

… but also in the bigger picture


“I think that I get really excited about something and get too focused on one thing,” she confesses, “Like the website took me hours, hours and hours because I was so obsessed with it. But one thing that I needed to do was to like sit and plan out pricing and do that because when I went to the retailer I realized that I actually had to sell it for 50% of what I was originally asking for.” A few unwelcome surprises --which resulted in helpful feedback-- in which she got a healthy dose of future business savvy from helpful retailers. This helped her in acknowledging that in order to succeed she had to take a step back to properly assess the situation, stating, “I think that creating your own business is easy up until the point you reach out to retailers.”

Image via Pup-Tarts.com

Exercise some TLC (for your business)


Take pride in your work, so that it shines through for everyone to see. Enthusiastically Annie says,“I put a lot of work into it. I tried to approach it from different perspectives, like doing the web design and making that really solid. And so I made a lot and would freeze them and see how they would be after like a week, and leave them out and see how long they were good for. One of the greatest things that I feel confident about Pup-Tarts is that it’s good from every angle.”

Keep your dreams big and your worries small


Determined, she affirms, “I’m going to go back to the retailers and then once I get into one retailer, I’ll be able to go to another retailer and be like 'Hey! Do you want to carry my product too, because this other retailer is already carrying it?' And so it should create a chain effect.”

Get comfortable being uncomfortable


Annie admits that one of her obstacles was being shy about talking about her company--a surprising notion since she’s currently such an open book about it now--but one that is relatable to other creatives in their fields. Nevertheless, she’s the perfect example of someone who learned to get comfortable being uncomfortable. With a little work, she’s “gotten more confidence” and she’s mastered the ability to field any question about her company, promoting it with ease and grace.

The recipe for success?


One word, passion. According to Annie, “So, if I were to do this again I would pick something that I knew I was good at from the beginning, but for someone to start their own business they need to make sure they build their company around something their passionate about. That’s my biggest advice.” It helps if you’re passionate from the get-go, but if like Annie you began your journey with more driven and curious energy, than the passionate kind, a little work is sure to get you in the right mindset.

~Alexandra

P.S Are you a girl who wants to change the world? Are you ready to take the world by storm? If so, why don't you try signing up for the ANNpower Vital Voices Initiative before March 8th to change the world? #ANNpower 

What do you think is the perfect recipe to success?